I Survived My Content Audit (and You Can Too)

Featuring:

• Anastasia Khomych - Senior Content Marketing Specialist
• Georgie Jones (opens in a new window) - Content Team Manager at Storyblok

Content audits can feel overwhelming, but they are one of the most effective diagnostic tools to understand what you have, fix what’s no longer serving you, and build a clearer roadmap for what comes next.  

Join us for a behind-the-scenes look at how Storyblok approached its content audit, what the process looked like in practice, and where the biggest friction points showed up. 

In this webinar, you’ll learn how to: 

• Reframe the Audit: Understand why a content audit is more than a spreadsheet exercise and how it works as a diagnostic and prioritization tool that can also support AI readiness
• Build Internal Buy-in: Learn what triggered our audit, why it became worth the time and effort, and how to get a green light from management 
• Define a Realistic Scope: Discover how to set clear goals, and keep the project manageable by focusing on high-value areas like marketing pages 
• Turn Findings into Action: See our early wins, what the audit uncovered, and how we’re prioritizing next steps