Most Marketing Teams Aren’t Ready for AI Discovery – Here’s What Winning Teams Are Doing

Instead of browsing websites, users are turning to AI systems for answers, and those systems are deciding what information to surface, how to interpret it, and how to present it. 

This shift is exposing a growing gap.

Most marketing teams are still operating with content strategies designed for search engines and websites, not for AI systems that digest, compare, and recombine that information.

Teams are producing more content than ever, but seeing less impact, less control, and less consistency. 

Join us in this on-demand webinar as we explore why many organizations aren’t ready for AI-driven discovery, what’s holding them back, and how leading teams are rethinking content as a structured and scalable system. 

In this session, we’ll unpack:

• The reasons behind the decline of traditional browsing and why most teams are unprepared for AI-driven brand discovery
• How the structure, clarity, and freshness of your content directly impact visibility, conversions, and brand trust in an AI-driven landscape 
• The hidden cost of content debt on your brand
• A practical 90-day action plan to restructure content as an enterprise asset

Meet your speakers
Brandon Watts (opens in a new window) is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape. Cision named him as one of the top PR experts and influencers to follow.

Arthur Mstoyan is an experienced SEO and demand generation specialist with over a decade in digital marketing. As SEO Manager at Storyblok, he is leading the charge in building the organic channel, driving sustainable growth through search.

He brings deep SaaS expertise from previous roles at Brandwatch and Templafy, where he led global SEO efforts during critical phases like international expansion and large-scale website mergers. Arthur’s skill set spans technical SEO, content strategy, authority building, and performance analytics, always with a focus on measurable commercial impact.