Content Debt is Real

Whether it’s more channels, more formats, and more added pressure, just to keep it all consistent. And somehow you still feel behind. That’s not a volume problem. It’s content debt: the outdated, duplicated, hard to find content that’s quietly piling up across your organization and dragging down your search visibility, your AI discoverability, and your revenue.

As you head into your 2027 planning, this is a good moment to take stock of what you already have before you commit more budget to creating new content. We’ll get into why “more output” has stopped working as a strategy, what’s actually driving the content debt crisis across marketing teams right now, and how to turn that into a plan your leadership will actually get behind.

In 30 minutes, you’ll walk away with:

• A simple way to tell content debt from content health, and where your organization probably sits today
• What a real content audit should surface, and the one thing most teams get wrong
• A 12 month recovery plan you can bring straight back to your team

Meet your speakers
Brandon Watts (opens in a new window) is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape. Cision named him as one of the top PR experts and influencers to follow.

Keren Burns is a Senior Content Marketing Specialist at Storyblok with almost a decade of experience across digital agencies and in-house B2B SaaS teams. She believes content should do more than fill a calendar. It should stop people in their tracks, speak directly to their challenges, and make them want to engage. Just as importantly, it should be backed by the strategy, structure, and maintenance that turn it into a true brand asset.