AI Discovery: What Winning Marketing Teams Do Differently

Content is no longer just something marketing produces for campaigns or websites. It is a foundation piece that powers how your brand is understood across AI search, customer experiences, and every digital interaction. 

The challenge is that most content systems were never designed for the AI-driven era. 

Content is often fragmented across teams, duplicated across platforms, and rarely maintained as a cohesive, structured, living, and breathing system. 

Join us for an on-demand webinar where we discuss the challenges organizations face in preparing for AI-driven discovery. We'll examine the obstacles they face and highlight how forward-thinking teams are transforming content into a structured, scalable system.

In this webinar, we’ll unpack: 

• The critical factors leading to the decline of traditional browsing and why many teams are ill-equipped for the era of AI-driven brand discovery
• How the structure, clarity, and freshness of your content can significantly boost visibility, conversions, and brand trust in today’s AI landscape
• The hidden cost of content debt and its impact on your brand’s success
• A hands-on 90-day action plan designed to elevate your content into a strategic enterprise asset

Meet your speakers
Brandon Watts (opens in a new window) is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape. Cision named him as one of the top PR experts and influencers to follow.

Arthur Mstoyan is an experienced SEO and demand generation specialist with over a decade in digital marketing. As SEO Manager at Storyblok, he is leading the charge in building the organic channel, driving sustainable growth through search.

He brings deep SaaS expertise from previous roles at Brandwatch and Templafy, where he led global SEO efforts during critical phases like international expansion and large-scale website mergers. Arthur’s skill set spans technical SEO, content strategy, authority building, and performance analytics, always with a focus on measurable commercial impact.