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How a leading wine brand launched 11 global websites in 6 months

Transform Your Digital Presence

Find out how Hide and Seek Digital successfully transformed the digital landscape for their client Treasury Wine Estates, using Storyblok. This session will explore the comprehensive design, build, and launch process that enabled the rapid deployment of 11 global websites in just six months. Gain insights into the strategic decision-making and innovative use of a global design system that maximized Storyblok’s capabilities for flexibility and scalability.

Mel Stubbings - Head of Engineering @ Hide and Seek Digital
Onur Erdem - Senior Interaction Designer @ Hide and Seek Digital
Tiffany Chow - Account Executive @ Storyblok

Key Highlights:

  • Navigate through complex digital transformations

  • Tactics used to design and launch 11 global websites in 6 months

  • The decision-making process for a composable tech stack

  • Gaining actionable insights from a global digital operations case study

  • Live demonstration of applying design tokens and shipping to Storyblok

  • Live Q&A session

About the experts:

Mel Stubbings is a full stack developer with over ten years' experience developing and managing websites for Australian Government departments and private businesses.

Currently leading the Hide and Seek technology team as the Head of Engineering, her experience includes extensive work with content management systems such as WordPress and Drupal, with her more recent attention being on designing and building sites using a range of headless technologies.

Onur Erdem has been working in the digital design industry for the last 20 years. He has collaborated with several agencies in Turkey, India and Monaco. During his career, he has held various roles, ranging from creative director to art director, which have given him extensive knowledge of design and its various aspects.

Currently, Onur is a Senior Interaction Designer at Hide and Seek. His primary focus is on addressing user challenges and developing effective digital products while establishing tokenised design systems. He also enjoys assisting brands in finding their voice and standing out.

Tiffany Chow has over 8 years of experience in sales across various industries. Currently, she serves as an Enterprise Account Executive for the APAC region at Storyblok. In this role, she specializes in addressing and resolving clients’ challenges with their current CMS setups. Tiffany’s approach involves thoroughly evaluating her clients’ needs and providing tailored demos and solutions that can help them overcome these challenges. Her ultimate goal is to ensure clients have the best experience with Storyblok, enhancing their overall efficiency and satisfaction.


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  • On-Demand Webinar
  • Language: English

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Transform Your Digital Presence

Find out how Hide and Seek Digital successfully transformed the digital landscape for their client Treasury Wine Estates, using Storyblok. This session will explore the comprehensive design, build, and launch process that enabled the rapid deployment of 11 global websites in just six months. Gain insights into the strategic decision-making and innovative use of a global design system that maximized Storyblok’s capabilities for flexibility and scalability.

Mel Stubbings - Head of Engineering @ Hide and Seek Digital
Onur Erdem - Senior Interaction Designer @ Hide and Seek Digital
Tiffany Chow - Account Executive @ Storyblok

Key Highlights:

  • Navigate through complex digital transformations

  • Tactics used to design and launch 11 global websites in 6 months

  • The decision-making process for a composable tech stack

  • Gaining actionable insights from a global digital operations case study

  • Live demonstration of applying design tokens and shipping to Storyblok

  • Live Q&A session

About the experts:

Mel Stubbings is a full stack developer with over ten years' experience developing and managing websites for Australian Government departments and private businesses.

Currently leading the Hide and Seek technology team as the Head of Engineering, her experience includes extensive work with content management systems such as WordPress and Drupal, with her more recent attention being on designing and building sites using a range of headless technologies.

Onur Erdem has been working in the digital design industry for the last 20 years. He has collaborated with several agencies in Turkey, India and Monaco. During his career, he has held various roles, ranging from creative director to art director, which have given him extensive knowledge of design and its various aspects.

Currently, Onur is a Senior Interaction Designer at Hide and Seek. His primary focus is on addressing user challenges and developing effective digital products while establishing tokenised design systems. He also enjoys assisting brands in finding their voice and standing out.

Tiffany Chow has over 8 years of experience in sales across various industries. Currently, she serves as an Enterprise Account Executive for the APAC region at Storyblok. In this role, she specializes in addressing and resolving clients’ challenges with their current CMS setups. Tiffany’s approach involves thoroughly evaluating her clients’ needs and providing tailored demos and solutions that can help them overcome these challenges. Her ultimate goal is to ensure clients have the best experience with Storyblok, enhancing their overall efficiency and satisfaction.

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