Zumtobel

The Zumtobel Group is an Austrian company specializing in professional lighting solutions, founded in 1950. It operates globally through brands like Zumtobel, Thorn and Tridonic. The company serves over 90 countries and runs 10 production sites worldwide. Zumtobel is known for innovation in smart and sustainable lighting. With the Polaris Project, the brand and eCommerce websites were rebuilt to strengthen the Zumtobel Group's international digital presence. The API-first approach with Storyblok enabled rapid implementation, architectural flexibility, and faster deployments.