From Static to #InfluencerReady: Reachbird’s Website Transformation

• Headquarters: Munich, Germany
• Technology Stack: React/Next.js, AWS Amplify

In recent years, influencer marketing has become one of the fastest-growing areas in digital advertising. Audiences spend more time on social platforms, traditional ads are easier to ignore, and creators offer a level of authenticity that brands can’t achieve on their own. As a result, brands and agencies across Europe are turning to influencers to build trust and spark meaningful connections with their target audiences.

Competition for attention is higher than ever, which means standing out takes more than clever campaign strategies. It also requires seamless digital experiences that reflect innovation and credibility.

That’s exactly what Reachbird (opens in a new window) delivers. The company supports marketing professionals across the DACH region and beyond with creative and data-driven influencer campaigns, and its website plays a central role in showcasing services, insights, and thought leadership. However, the rigid setup behind it held the team back. Content operations were slow, creativity was constrained, and the marketing team couldn’t move independently.

Looking for a solution, Reachbird turned to Storyblok’s headless CMS, implemented with the support of adesso (opens in a new window), their integration partner. The result was immediate: a faster, more flexible website that put control back in the hands of the marketing team.

When Your CMS Isn’t #InfluencerReady

Before Storyblok, Reachbird didn’t rely on a classic CMS. Instead, their website ran on a custom static setup that was anything but flexible. Content updates had to be made locally on MacBooks using a terminal-based environment, followed by manual deployment — a process that was both time-consuming and heavily dependent on technical knowledge.

For the editorial team, this meant limited creative freedom and constant delays. Predefined templates dictated what could be published, page speed was underwhelming, and onboarding new editors was unnecessarily complicated. Marketing use cases like launching campaign pages, building content hubs, or spinning up landing pages were simply too rigid to execute quickly.

The challenges were clear:

• Outdated design and rigid CMS infrastructure
• Time-consuming content updates
• No modular content structure
• Inadequate performance, especially page speed
• Difficult onboarding of new editors
• Missing flexibility for marketing use cases like landing pages, campaigns, and content hubs

With this in mind, Reachbird set out to replace their outdated setup with a modern solution that could keep up with their business needs. They were looking for a platform that would empower teams, streamline content operations, and provide the flexibility required for fast-moving campaigns.

Their priorities included:

• Empowering the marketing and editorial team to create and manage content independently
• Replacing the rigid setup with a dynamic and flexible system
• Reducing dependency on developers for content updates
• Significantly improving page speed and overall performance
• Making onboarding easier for new editors
• Enabling quicker time-to-market for landing pages and campaign content
• Modernizing the design and content structure to reflect Reachbird’s brand positioning more accurately

Swiping Right on Storyblok

Reachbird’s team spent 4–6 months evaluating potential solutions for their website overhaul. They considered several options, including Contentful and HubSpot, but none offered the combination of flexibility, usability, and support they were looking for.

The decision became clear when adesso, their integration partner and IT service provider, suggested Storyblok as the best fit. Its intuitive Visual Editor, modular content blocks, and ease of use for non-technical teams made it stand out immediately.

Today, Reachbird uses Storyblok to power their entire website, including blog, product pages, landing pages, and podcast section. Content is distributed seamlessly across desktop and mobile experiences, and the system is actively used by their marketing, content, and product teams.

Storyblok also fits neatly into their wider tech stack. Integrations with Google Tag Manager, Cookiebot, Mailchimp, and Podigee allow the team to manage analytics, compliance, newsletters, and podcasts without additional complexity.

Scaling at the Speed of Influence

With Storyblok in place, Reachbird’s website is faster, easier to manage, and built to scale. Content teams no longer rely on developers for updates, landing pages go live in record time, and onboarding new editors is straightforward.

The measurable impact has been clear:

• 2x faster content operations (100% increase in publishing speed)
• 100% faster website loading times
• 300 pages migrated from the old setup
• Noticeable increase in conversions through optimized contact forms
• Strong reduction in editorial time-to-publish
• Faster onboarding of new content managers

These improvements give Reachbird the speed and flexibility to keep pace with the fast-moving influencer marketing industry — freeing their teams to focus on creative campaigns instead of technical bottlenecks.