Optibac Probiotics: Composable, AI‑Ready Global eCommerce Platform

Optibac’s digital transformation replaced a fragmented legacy CMS with a composable, MACH-based architecture powered by Storyblok and BigCommerce Catalyst. The goal was to unify global experiences while enabling scalable localisation and strict regulatory control across markets. Key challenges included consolidating multiple sites, maintaining subscription continuity, and balancing central governance with local flexibility. Storyblok was central to success, with its real-time visual editor empowering teams to build and launch content independently, while reusable components and a global content repository eliminated duplication. The Dimensions app and AI translation capabilities enabled rapid, structured localisation at scale, and conditional fields streamlined editorial workflows. Combined with high-performance APIs and integrations such as Algolia and Ordergroove, the platform delivers a fast, flexible, and future-ready eCommerce experience that supports personalisation, global growth, and continuous optimisation.