NRF: Personalizing Digital-First Event Engagement at Scale

RDA Digital replaced NRF's outdated CMS with Storyblok's headless architecture, giving content teams the flexibility and speed to manage NRF's corporate, educational, and event sites at scale. This structured, API-first foundation later became the backbone for NRF's AI-driven personalization work, enabling real-time data, segmentation, and intelligent audience engagement across NRF's digital ecosystem.