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NRF: Personalizing Digital-First Event Engagement at Scale
Retail

NRF: Personalizing Digital-First Event Engagement at Scale

RDA Digital replaced NRF's outdated CMS with Storyblok's headless architecture, giving content teams the flexibility and speed to manage NRF's corporate, educational, and event sites at scale. This structured, API-first foundation later became the backbone for NRF's AI-driven personalization work, enabling real-time data, segmentation, and intelligent audience engagement across NRF's digital ecosystem.

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Website header for NRF Protect with event details and a photo of two smiling women. Event dates: June 14–16, 2027, in Tampa, Florida.

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