Motorcycle Storehouse B2B Harley-Davidson parts platform

Motorcycle Storehouse (MCS) is Europe's leading distributor of aftermarket parts and accessories for Harley-Davidson and custom motorcycles, with over huge amounts SKUs shipped from their Netherlands warehouse to dealers in many countries. As part of Powersports Distribution Group, MCS partnered with rb2 to build a modern B2B commerce platform on Commercetools with Storyblok as the headless CMS. The TanStack storefront connects Storyblok content management with external product data, enabling MCS to manage brand pages and localized content for their dealer network, deployed on Azure for fast, scalable delivery across Europe.