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Generation Media is a leading independent global specialist media agency that focuses on communications with children, young people and families. The company needed a new, headless website that would be simple to update on a weekly basis, alleviating the need to involve an external agency to make small changes. Not only did the new website need to look more high-tech and appealing, it also needed more personality. The Bigger Boat addressed this by incorporating more video, to make the website more engaging and informative to the user. As the news page was the most-visited page on the existing website, this was revamped to give it more weight, including sections to host podcasts, video academy sessions and written ‘thoughts of the week’. Now, the Generation Media website reflects the brand’s global status, enabling it to compete with other leading media agencies.
