Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective, founded in Sweden in 1986. They believe in the power of ideas that get remembered, build fame and shift culture. Aino recommended Forsman & Bodenfors to replace their current backend & CMS to enable the creation of new structures, languages, and data points. The agency advised switching to a headless cloud CMS, and the choice fell on Storyblok which offers quick development of data models, authorization, internationalization, and an easy-to-use content editing interface. This perfectly suited the needs of a creative advertising agency like Forsman&Bodenfors, thanks to Storyblok's Visual Editor. Although the website already used React, Aino had to rewrite certain parts to meet modern standards and accommodate new data structures. The home page, navigation, and other essential elements of the presentation layer were revamped to align with feature requests. The process involved information architecture, UX, digital design, and improved interactions. The result? A new online home at forsman.com, built to last.