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FLEX Tools
Retail

FLEX Tools

FLEX's existing website was inflexible and heavily template-based, which meant that growing product volumes and omnichannel scenarios could not be efficiently mapped. A future-proof, scalable platform was urgently needed. Together with 21TORR, an agile approach was developed that relied on headless architecture, modular components, and comprehensive API integration. The goal was a flexible, expandable infrastructure that seamlessly connects content, product, and ERP data. The solution is a headless CMS that completely decouples the backend and frontend. Content from CMS, PIM, and ERP is integrated via APIs, while a modular UI design system enables reusability and easy expansion. The Symfony-based hub delivers high-performance, statically built pages. The result is a robust, low-maintenance platform with high performance, omnichannel capability, and scalability. FLEX can now efficiently expand digital touchpoints, integrate new systems, and optimize its customer communications in the long term.

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Homepage of the FLEX power tools website. A large hero image shows an industrial warehouse setting with a wide display of FLEX power tools arranged on pallets and workbenches. The text “FLEX power tools” appears above the headline “this is proformance,” with “proformance” stylized in bold white letters. At the top, the navigation bar includes links for Products, Accessories, Application, and Service, along with user account and search icons. The FLEX logo is displayed in the upper left corner, and a graphic pattern of outlined X-shapes decorates the right side of the image.

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