🍪 Cookie Notice

We use cookies to learn how you interact with our content, and show you relevant content and ads based on your browsing history. You can adjust your settings below. Here's our policy.

Cookie settings
Skip to main content

JoyConf 2026 is back. Content Confidence. Human Connection. Save your spot!

FLEX Tools
Retail

FLEX Tools

FLEX's existing website was inflexible and heavily template-based, which meant that growing product volumes and omnichannel scenarios could not be efficiently mapped. A future-proof, scalable platform was urgently needed. Together with 21TORR, an agile approach was developed that relied on headless architecture, modular components, and comprehensive API integration. The goal was a flexible, expandable infrastructure that seamlessly connects content, product, and ERP data. The solution is a headless CMS that completely decouples the backend and frontend. Content from CMS, PIM, and ERP is integrated via APIs, while a modular UI design system enables reusability and easy expansion. The Symfony-based hub delivers high-performance, statically built pages. The result is a robust, low-maintenance platform with high performance, omnichannel capability, and scalability. FLEX can now efficiently expand digital touchpoints, integrate new systems, and optimize its customer communications in the long term.

Try Storyblok for Free Contact Us
  • Storyblok CMS
  • Next.js, Symfony Framework
  • 6 Months Implementation Time
Homepage of the FLEX power tools website. A large hero image shows an industrial warehouse setting with a wide display of FLEX power tools arranged on pallets and workbenches. The text “FLEX power tools” appears above the headline “this is proformance,” with “proformance” stylized in bold white letters. At the top, the navigation bar includes links for Products, Accessories, Application, and Service, along with user account and search icons. The FLEX logo is displayed in the upper left corner, and a graphic pattern of outlined X-shapes decorates the right side of the image.

Other Case Studies

  • SNACKLINS

    SNACKLINS is a popular bagged snack available in hundreds of stores nationwide. They wanted an easy-to-update, beautiful website where they could sell online directly to consumers, using Shopify to integrate directly with their fulfillment system. Storyblok was a great fit to power all the content o...
    Retail

  • Jude

    Bladder care made better. Clinically proven essentials for life’s trickly moments.
    Retail

  • Connections

    Travel platform for one of the larger travel companies in Belgium. Users can book trips right away and take advantage of special conditions. In addition to the best rates, clients can benefit from the widest selection of travel options. The project was conducted based on Storyblok CMS, which is used...
    Retail

  • CLOSED Online Shop

    Read our retail case study on CLOSED's journey to a future-forward headless CMS built with Storyblok.
    Retail
View All Case Studies