🍪 Cookie Notice

We use cookies to learn how you interact with our content, and show you relevant content and ads based on your browsing history. You can adjust your settings below. Here's our policy.

Cookie settings
Skip to main content

Exclusive new data reveals that content debt costs $4.63 trillion globally. Read the full report and calculate your company's content debt now.

FLEX Tools
Retail

FLEX Tools

FLEX's existing website was inflexible and heavily template-based, which meant that growing product volumes and omnichannel scenarios could not be efficiently mapped. A future-proof, scalable platform was urgently needed. Together with 21TORR, an agile approach was developed that relied on headless architecture, modular components, and comprehensive API integration. The goal was a flexible, expandable infrastructure that seamlessly connects content, product, and ERP data. The solution is a headless CMS that completely decouples the backend and frontend. Content from CMS, PIM, and ERP is integrated via APIs, while a modular UI design system enables reusability and easy expansion. The Symfony-based hub delivers high-performance, statically built pages. The result is a robust, low-maintenance platform with high performance, omnichannel capability, and scalability. FLEX can now efficiently expand digital touchpoints, integrate new systems, and optimize its customer communications in the long term.

Try Storyblok for Free Contact Us
  • Storyblok CMS
  • Next.js, Symfony Framework
  • 6 Months Implementation Time
Homepage of the FLEX power tools website. A large hero image shows an industrial warehouse setting with a wide display of FLEX power tools arranged on pallets and workbenches. The text “FLEX power tools” appears above the headline “this is proformance,” with “proformance” stylized in bold white letters. At the top, the navigation bar includes links for Products, Accessories, Application, and Service, along with user account and search icons. The FLEX logo is displayed in the upper left corner, and a graphic pattern of outlined X-shapes decorates the right side of the image.

Get Started With Storyblok

Take a tour with us to see how you can build better content experiences, faster with Storyblok.

Get a DemoView Live

Other Case Studies

  • tenson cover

    Tenson

    Read our retail case study on Tenson's journey to a future-forward headless CMS built with Storyblok.
    Retail

  • Flashly Beauty

    Read our eCommerce case study on Flashly Beauty's journey to a future-forward headless CMS built with Storyblok.
    Retail

  • Björn Borg

    Björn Borg, the focus of the business is underwear, sports apparel and bags as well as the licensing of footwear and eyewear. Björn Borg products are sold in around 20 markets.
    Retail
View All Case Studies