Storyblok Native A/B Testing

Experiment where content lives.

Storyblok’s A/B Testing brings experimentation directly into the CMS, helping marketers, content teams, and developers test and optimize content without relying on disconnected tools or complex workflows.

Built as part of Storyblok Labs, under Experiments, the feature introduces three core building blocks:

• Experiments: Define which content Variants should be tested and for how long
• Variants: Create and manage multiple versions of Stories directly in Storyblok
• Results: Surface experiment performance data from your existing analytics stack directly inside the CMS

By separating content creation, experiment execution, and results visibility, teams can adopt experimentation in a way that fits their existing setup, while keeping governance, workflows, and collaboration centralized in Storyblok.

Part of Storyblok Labs - Experiments. Available for Elite and Premium plans only.

Learn More.