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Author
Croct
Last update
3/4/2026
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Add A/B testing, personalization, and real-time analytics to your Storyblok content

Run AB tests, personalize content for different audiences, and track results with built-in analytics, all directly in Storyblok.

Croct adds a native-like personalization and experimentation layer to Storyblok. Set up audiences, launch experiments, and analyze performance right where you already manage your content. No need to switch between tools or learn a separate platform.

## Added features

- Audience segmentation: build AI-powered audiences using the visitors' location, browsing behavior, interests, marketing campaigns, events timeline, or custom rules.

- AB testing: run experiments on one or multiple blocks with Bayesian statistics.

- Personalization: deliver different content based on the user's real-time context.

- Analytics: measure the impact of every experience and variant with built-in dashboards without the need for a third-party analytics tool.

- User profiles (soon): explore visitors' profiles and events timeline to gather insights and uncover hidden opportunities.

## Getting started

1. Install the Croct app from the Storyblok app directory

2. Open the app and follow the onboarding

3. Connect your Storyblok space to Croct

4. Run a single CLI command to set up your project

Once that's done, you can start creating experiences on top of any Storyblok content.

## Resources

- [Storyblok SDK reference](https://docs.croct.com/reference/sdk/storyblok?utm_medium=integration&utm_source=storyblok&utm_campaign=20260212.DO.TC.app&utm_content=description): technical reference for developers

- [Storyblok app guide](https://docs.croct.com/guide/storyblok?utm_medium=integration&utm_source=storyblok&utm_campaign=20260212.DO.TC.app&utm_content=description): step-by-step guide on creating your first experience

- [Croct documentation](https://docs.croct.com?utm_medium=integration&utm_source=storyblok&utm_campaign=20260212.DO.TC.app&utm_content=description): full platform reference