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Author
Croct
Last update
3/4/2026
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Add A/B testing, personalization, and real-time analytics to your Storyblok content

Run AB tests, personalize content for different audiences, and track results with built-in analytics, all directly in Storyblok.

Croct adds a native-like personalization and experimentation layer to Storyblok. Set up audiences, launch experiments, and analyze performance right where you already manage your content. No need to switch between tools or learn a separate platform.

Added features

  • Audience segmentation: build AI-powered audiences using the visitors' location, browsing behavior, interests, marketing campaigns, events timeline, or custom rules.
  • AB testing: run experiments on one or multiple blocks with Bayesian statistics.
  • Personalization: deliver different content based on the user's real-time context.
  • Analytics: measure the impact of every experience and variant with built-in dashboards without the need for a third-party analytics tool.
  • User profiles (soon): explore visitors' profiles and events timeline to gather insights and uncover hidden opportunities.

Getting started

  1. Install the Croct app from the Storyblok app directory
  2. Open the app and follow the onboarding
  3. Connect your Storyblok space to Croct
  4. Run a single CLI command to set up your project

Once that's done, you can start creating experiences on top of any Storyblok content.

Resources