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Top 10 best CMS for eCommerce in 2024

Olena Teselko
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Storyblok is the first headless CMS that works for developers & marketers alike.

The global eCommerce market is indeed experiencing significant growth. Just look at these numbers:

  • According to Statista, the eCommerce market is growing fast. It's expected to reach $3,647.00 billion in revenue by 2024, with an annual growth rate of 9.83% between 2024 and 2028. 
  • The eCommerce market is projected to grow even more by the end of 2024, reaching a value of $6.3 trillion, and is expected to surge to  $8.148 trillion by the end of 2026.

Various factors, such as the adoption of artificial intelligence, social commerce, sustainability, and personalized customer service, drive the growth of the eCommerce market.

A robust eCommerce CMS becomes paramount as more businesses venture into the online realm. However, it's not just about having an online store. It's about creating a seamless, user-friendly experience for your customers. A dedicated Content Management System for eCommerce provides the foundation for a successful online business.

Key features to look for in a CMS for eCommerce

1. Integrations to extend functionality

A modern eCommerce CMS should be able to integrate with third-party tools and services seamlessly. The CMS may offer built-in plugins and integrations or provide APIs to connect with third-party tools. Further integrations enable businesses to enhance online store functionality by adding payment gateways, marketing tools, and customer relationship management (CRM) systems.

Image of eCommerce integrations that you can add to Storyblok

2. Mobile responsiveness

Mobile commerce is growing so quickly that by 2024, it's estimated that over 73% of eCommerce sales will come from mobile devices. This is mainly because more people are using smartphones to browse the internet, which makes online shopping more accessible and convenient. Additionally, the shift towards mobile commerce reshapes consumer interactions with brands and their purchasing behavior. 

Hence, a CMS must prioritize mobile responsiveness, ensuring that your eCommerce store provides an optimal experience across various devices. Meanwhile, mobile-friendly design enhances user satisfaction and positively impacts search engine rankings.

3. Omnichannel content delivery

In today's world, customers interact with brands through various channels such as websites, mobile apps, social media, etc. An eCommerce CMS should allow for omnichannel content delivery, meaning the brand experience should be consistent across all touchpoints. This approach helps to improve customer engagement, loyalty, and conversion rates.

4. Localization

For businesses eyeing global expansion, localization is a key consideration. A robust eCommerce CMS should support multiple languages, currencies, and regional preferences. This enables brands to tailor their digital content to specific markets, fostering a deeper connection with local audiences and driving international success.

5. Personalization

An effective eCommerce CMS leverages data on user behavior, purchase history, and demographic information to provide personalized product recommendations, content, and promotions dynamically. 

Personalized content fosters a stronger connection between the brand and the consumer, ultimately leading to increased customer satisfaction and loyalty. At the same time, this enhances customer engagement and significantly improves the likelihood of conversions. 

6. SEO features

A CMS with built-in SEO tools empowers businesses to optimize their online stores for search engines, improving visibility and driving organic traffic.

Landing on the coveted first page of Google results not only boosts sales but also instills trust in potential customers.

10 best CMS for eCommerce in 2024

1. Storyblok

Known for its flexibility and headless architecture, Storyblok allows businesses to create and manage content across various platforms. Its scalability, user-friendly Visual Editor, a variety of eCommerce integrations, SEO and other tools, make it an excellent choice for growing eCommerce companies.

With Storyblok businesses can effortlessly extend functionality by integrating various third-party tools and services through APIs. Meanwhile, Storyblok has multiple ready-made integration with the leading eCommerce platforms such as BigCommerce, Shopify, Centra, etc. 

Image of native eCommerce integrations in Storyblok

Additionally, headless architecture supports omnichannel content delivery, ensuring a consistent and engaging brand experience across various platforms. Another crucial benefits are support of localization and personalization through its flexible structure and integrations.

And the cherry on the cake: Storyblok boasts the highest proven ROI in the market, at 582%.

2. Shopify Plus

Shopify Plus provides a user-friendly interface, customizable themes, and a wide range of app integrations, making it a comprehensive eCommerce solution for businesses of all sizes. The platform stands out with its advanced features, including customizable themes, multi-channel selling, and advanced analytics. It is designed with scalability in mind and can handle the needs of growing enterprises, ensuring a seamless experience even with increased traffic and sales. 

Shopify main page

Shopify Plus offers 24/7 customer support to assist customers whenever required. However, it is more expensive than other platforms, which may be a consideration for smaller businesses. Additionally, businesses with highly specific requirements may face some customization limitations.

Moreover, Shopify can be integrated into other CMSs and a third-party solution.

3. BigCommerce

BigCommerce stands out for its robust features, including built-in SEO tools, omnichannel content delivery, and flexible payment options. It's ideal for businesses looking for a scalable and secure eCommerce solution.

BigCommerce suits businesses looking for a feature-rich eCommerce platform with built-in SEO tools. Additionally, BigCommerce can be integrated as a third-party solution to other content management systems.

4. OpenCart

OpenCart is an open-source platform known for its simplicity and user-friendly interface and large community of users. It provides a range of extensions and themes, but the fewer built-in features compared to other platforms.

OpenCart is best for small to medium-sized businesses seeking an open-source solution with simplicity and user-friendliness.

5. Wix

Wix is a versatile website builder with eCommerce capabilities. Its drag-and-drop functionality and extensive app market make it an attractive option for those who want a user-friendly and visually appealing online store.

Wix home page

Wix is ideal for small businesses that prioritize a visually appealing, user-friendly website with eCommerce capabilities.

6. WordPress

WordPress is a popular open-source CMS. In order to make it eCommerce-friendly, businesses couple it with the WooCommerce plugin. As a mature solution, WordPress has a vast community. There are numerous plugins, themes, and resources available for support. However, regular updates and maintenance are essential, which might require time and effort.

WordPress is best for small and medium businesses seeking a highly customizable and feature-rich eCommerce solution.

7. Squarespace

Squarespace is an all-in-one solution for website building and eCommerce known for its visually appealing and modern design templates and ease of use. The platform is user-friendly, making it accessible for those without extensive technical skills. 

However, while visually pleasing, the level of customization might not match some other platforms. Also, Squarespace might have limitations for businesses with complex eCommerce needs.

Overall, Squarespace caters to creative entrepreneurs and small businesses looking for an aesthetically pleasing online presence.

8. Prestashop

As an open-source self-hosted solution, Prestashop offers flexibility and customization options. It also has a dedicated community, ample support, and resources. 

Meanwhile, extensive customization might require technical expertise, and the quality of third-party modules may vary.

Prestashop is best for businesses seeking a flexible and customizable open-source solution.

9. Adobe Commerce

Formerly known as Magento, Adobe Commerce is a robust and scalable platform favored by large enterprises. It provides extensive customization options, making it suitable for businesses with complex requirements. As a part of the Adobe ecosystem, it has multiple integrations with Adobe's suite of tools, enhancing the overall digital experience.

Abode main pag

The key pitfall of this solution is the price and the steeper learning curve that might be required to leverage extensive features.

Adobe Commerce suits large enterprises requiring a highly customizable and feature-rich platform.

10. Joomla

Joomla is a CMS with eCommerce extensions, making it ideal for businesses seeking comprehensive content management and online store functionality. Its user-friendly interface and essential eCommerce features like product catalog management and secure payment options make it a compelling choice for a holistic online presence. 

Despite having a learning curve, Joomla's flexibility and extensibility cater to the needs of businesses looking for a versatile CMS that seamlessly integrates eCommerce capabilities.