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Top 10 Alternatives for 2024

Gillian Mays is a popular CMS that features the Web Spotlight tool and supports its users with a well-established partner program. However, challenges such as a lack of pricing transparency, high costs, and a lack of custom workflows have some users seeking a alternative.

Here are 10 of the best options for 2024.

Section titled 1. Storyblok

A large picture of the earth from space and several content blocks to the right, forming the Visual Editor of Storyblok, a leading alternative.

Storyblok's Visual Editor

As a cloud-native CMS built to power next-generation content experiences, Storyblok is a leading alternative. It’s frontend agnostic and operates on composable architecture - meaning you can use any framework, frontend, or third-party solution on any platform.

One of the most prominent Storyblok advantages is the Visual Editor. Unlike Kontent AI’s Web Spotlight tool, the Visual Editor is a core part of Storyblok and not an additional tool. It’s also intuitive and seamless to use – as easy as pointing and clicking on what you want to edit.

There’s also the Storyblok Partner Program. With over 150 Certified Solution Partners and 1800 Registered Solution Partners, it’s easy to find a team that can help you and is highly experienced with Storyblok. You can use filters to find the perfect match in both area of expertise and location.

Another feature that makes Storyblok a leading alternative is the reusable, unlimited nestable components. Combined with the power of centralized omnichannel management and internationalization tools, scaling content is effortless.

Finally, Storyblok does all of the above within an ultra-secure environment. On top of ISO 27001 certification, Storyvlok goes through rigorous steps to protect data, including systematic change management processes, regular penetration tests, a web application firewall, and constant threat detection. As a bonus, Storyblok’s headless structure means you’ll have reduced exposure to the same attacks that can cripple monolithic systems more easily.

Ready to try the leading alternative?

Start using Storyblok for free today

Section titled 2. Bloomreach

A white hompeage with black marketing text and yellow accents.

Bloomreach's homepage.

Bloomreach offers advanced AI-driven content personalization capabilities, making it a technology-forward alternative. However, Bloomreach may lack the same level of flexibility and ease of use as, potentially requiring more time and resources for implementation and customization. The lack of advanced features may also make it less suitable for organizations with diverse content management needs and complex workflows.

Section titled 3. Magnolia

A white and gray hompeage with black text and green boxes for decoration.

The homepage for Magnolia CMS.

As a robust digital experience platform, Magnolia offers powerful content management and personalization capabilities. However, it comes at the expense of simplicity and a user-friendly interface, requiring more technical expertise for setup and customization. Additionally, while Magnolia provides extensive customization options, it may not offer the same breadth of integrations and ecosystem support as, limiting its scalability and adaptability.

Section titled 4. CraftCMS

A white background with black text.

Craft CMS's homepage.

CraftCMS offers robust content modeling capabilities, allowing for highly structured and customizable content architectures to meet specific project requirements. As a alternative, however, CraftCMS may lack the comprehensive ecosystem and extensive integration options of the former. Additionally, while CraftCMS offers excellent flexibility and scalability, its learning curve tends to be steep for non-technical users.

Section titled 5. Webflow

A black background with bold white print.

The Webflow homepage.

With a powerful visual design interface, Webflow allows users to create websites with ease. It’s worth noting that this comes at the sacrifice of the complex structured content management capabilities that offers, so it may be a less suitable alternative for large-scale projects requiring precise content modeling and advanced workflow management.

Section titled 6. WordPress

A webpage in purple, white, and black. WordPress is a popular alternative.

The WordPress homepage.

WordPress offers a vast ecosystem of plugins and themes, providing extensive customization options to suit diverse content management needs, which could be advantageous over's more rigid structure. However, WordPress also lacks the same level of structured content management capabilities as, making it less suitable for complex enterprise-level projects requiring precise content modeling.

Section titled 7. Pulse CMS

A white background with black text and blue accents.

Pulse CMS's homepage.

Users with smaller-scale projects may want to consider Pulse CMS. While not the most powerful system, it does offer a user-friendly interface and an easy setup process. Thanks to the simplicity and ease of use it’s a viable alternative for users who don’t need robust content modeling or customization.

Section titled 8.

A white page with multi color objects decorating it and bold black text.

Prismic's homepage.

One of the more intuitive alternatives, provides intuitive content modeling capabilities, enabling users to structure content according to their specific requirements. However, lacks some powerful features such as advanced workflow management and personalization which could potentially limit its suitability for complex content management needs.

Section titled 9. Strapi

A purple homepage with a simulated screen down below.

The Strapi homepage.

Strapi is known in the CMS community primarily for its open-source nature, enabling full control and customization to suit specific needs. However, Strapi lacks out-of-the-box features and a dedicated support ecosystem, which in turn requires more development effort and resources. Its its learning curve may also be steeper for non-technical users compared to the intuitive interface of competitors.

Section titled 10. Contentstack

A white homepage with black text and a red graphic.

The homepage for Contentstack.

Contentstack presents a compelling alternative thanks to its robust features that allow for flexibility and scalability, including its modular content architecture. However, Contentstack lacks a comprehensive ecosystem and extensive integration options, potentially limiting its adaptability to diverse workflows. Additionally, while Contentstack boasts a user-friendly interface, its pricing structure tends to be higher than some other CMS options, which might deter budget-conscious businesses.

Section titled Conclusion: What’s the best alternative?

The best alternative is entirely dependent on your organization's needs. Some CMSs are better suited to smaller jobs, while others are designed for enterprise-level projects. To find your perfect fit, take advantage of custom demos and free trials. The more you understand your needs and options, the higher your chances of success.