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A completly free 70-page-long guide to modern eCommerce marketing
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eCommerce marketing continues to be dominated by content, with "Omnichannel" and "User Experience" at its core.
This eBook functions as a comprehensive handbook, with each chapter tackling a specific marketing issue:
* All chapters are supplemented with real-life examples, quick tips, and compact takeaways.
The first chapter is a deep dive into eCommerce marketing fundamentals, supplemented with concrete examples for a better understanding.
You can download this chapter as a standalone PDF here.
Learn the 4 stages of customers' journeys and how to use them to your advantage.
You can download this chapter as a standalone PDF here.
Learn everything about eCommerce storytelling; How to tell your unique story, what does it take to tell a successful brand story, and how to position yourself through values.
You can download this chapter as a standalone PDF here.
This chapter introduces "Content Lifecycle" and "Intelligent Content" as practical strategies. Learn how to optimize the 5 stages of content lifecycle, and how to fully take advantage of AI capabilities to automate your content creation and re-purposing.
You can download this chapter as a standalone PDF here.
An in-depth comparison of the two dominant approaches to eCommerce technologies: best-of-breed vs. all-in-one.
You can download this chapter as a standalone PDF here.
Learn everything about SEO and conversions, and how to create exposure while maintaining relevance. This chapter also discusses UX/UI issues in relation to marketing.
You can download this chapter as a standalone PDF here.
This chapter helps you identify the incoming marketing trends, and how to prepare yourself for them. Each of the 8 cases is backed-up with statistical data.
You can download this chapter as a standalone PDF here.
The final chapter helps you adapt to the new market by offering you the first practical steps you should take.
You can download this chapter as a standalone PDF here.
Check out how to escape the 'sea of sameness' in online retail.
Take a look at how to help your online store reach the world.
Discover how this new technology is rocking the world of of B2C eCommerce.
Get a crash course in top-tier eCommerce marketing.
The first step to sales is SEO. Learn how to conquer this essential factor.
Learn how to take your customers on a journey.
Get to know the basics of applying great UX/UI to your online store.
Learn why switching to a headless CMS can launch your eCommerce site into the future.
Download our free eBook now and give Storyblok a free try.