What's inside
eCommerce marketing continues to be dominated by content, with “Omnichannel” and “User Experience” at its core.
This eBook functions as a comprehensive handbook, with each chapter tackling a specific marketing issue:
- Customer journeys and personalized experiences
- Omnichannel and experience-based marketing
- SEO and conversions
- Content automation and AI
- Headless eCommerce and content management
- Future-proofing an online business
- And more …
* All chapters are supplemented with real-life examples, quick tips, and compact takeaways.
Chapters
Frequently asked questions
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1. Experience-based and personally tailored eCommerce marketing
The first chapter is a deep dive into eCommerce marketing fundamentals, supplemented with concrete examples for a better understanding.
You can download this chapter as a standalone PDF here.
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2. Customer journeys and personalized experiences
Learn the 4 stages of customers’ journeys and how to use them to your advantage.
You can download this chapter as a standalone PDF here.
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3. Storytelling and building a personal connection
Learn everything about eCommerce storytelling; How to tell your unique story, what does it take to tell a successful brand story, and how to position yourself through values.
You can download this chapter as a standalone PDF here.
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4. Automating and optimizing content creation
This chapter introduces “Content Lifecycle” and “Intelligent Content” as practical strategies. Learn how to optimize the 5 stages of content lifecycle, and how to fully take advantage of AI capabilities to automate your content creation and re-purposing.
You can download this chapter as a standalone PDF here.
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5. Setting up your Technology
An in-depth comparison of the two dominant approaches to eCommerce technologies: best-of-breed vs. all-in-one.
You can download this chapter as a standalone PDF here.
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6. SEO and conversions
Learn everything about SEO and conversions, and how to create exposure while maintaining relevance. This chapter also discusses UX/UI issues in relation to marketing.
You can download this chapter as a standalone PDF here.
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7. eCommerce marketing in the near future
This chapter helps you identify the incoming marketing trends, and how to prepare yourself for them. Each of the 8 cases is backed-up with statistical data.
You can download this chapter as a standalone PDF here.
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8. Future-proofing your business
The final chapter helps you adapt to the new market by offering you the first practical steps you should take.
You can download this chapter as a standalone PDF here.
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