Agile CMS Explained
Content production in today’s modern environment needs to be as nimble as possible. A few years ago, companies may have been responsible for managing content on one or two channels, but those days are long gone.
An agile CMS can be the answer many enterprises are searching for when it comes to solving the issues that crop up during multichannel content production. In this article, we’ll dive into an agile CMS definition before breaking down the benefits of using one.
What is an agile CMS?
An agile CMS enables enterprises to create, collaborate and deliver content to multiple channels through iterative processes. According to Forrester, an agile CMS allows organizations to reuse content across channels, be faster in content production, and improve team dynamics to deliver a better customer experience.
Contrastingly, the opposite of an agile CMS is a legacy CMS. A legacy CMS facilitates the creation and management of experiences for a single channel. For organizations that seek to integrate multiple channels to create a unified experience, the tightly coupled architecture can limit collaboration and create content silos, negatively impacting the customer experience. Here are some of the differences between a legacy CMS and an agile CMS.
|Legacy CMS||Agile CMS|
|Architecture||Coupled architecture with linked backend database and frontend presentation layer.||Decoupled architecture where the front-end presentation layer is separated from the backend database layer.|
|Channel Delivery||Limited to one channel at a time due to a predefined technology and structure. New channel integrations require extensive customization.||Connects to any frontend channel seamlessly with APIs that facilitate omnichannel content delivery.|
|Workflows||Restrictive workflows that create content bottlenecks, prevent reuse across channels and lead to content silos.||Facilitates collaboration and communication between teams for iterative development and deployment of content.|
|Integrations||Integrations must be compatible with current architecture or require additional resources and custom builds.||Flexibility to integrate with any technology needed to handle the job with the help of APIs.|
What does it mean to be agile?
Agility relates to how well an organization can adapt to change, even amongst uncertainty. McKinsey states that enterprise agility is becoming essential for businesses’ success.
Agile as a concept rose to prominence as a software development methodology that focuses on cross-functional teams and close collaboration. The other key component of agile development surrounds iterations and being responsive to feedback.
In the waterfall approach to development, teams execute a project from beginning to end over a long time, only to run the risk of going back to the drawing board. On the other hand, agile methodologies favor incremental development in multiple phases.
Larger projects can be broken down into smaller chunks, and each piece is then released to the public. This allows the teams involved to iterate, test, and learn; creating a continuous loop that enables them to respond to feedback and improve the product.
The collaborative movement that agile fosters has found its way into marketing, enabling teams to create, measure impact, and then make incremental improvements to campaigns. An agile CMS provides the technology for teams to do this with content and enhance the digital experience.
Agile CMS vs traditional CMS vs headless CMS: What’s the difference?
A traditional or monolithic CMS tightly couples the back-end repository which houses content with the front-end layer, presenting content to a website or other digital channels. An example of a traditional CMS is WordPress which is great as a blogging platform and for/in building websites.
Traditional CMS architecture is ideal for delivering content to one channel. Its simple-to-use interface works well for marketers and developers if the end-goal is just a website. However, for enterprises with greater content demands, a traditional CMS can fall short.
Challenges occur when marketing teams want to do more rigorous content planning and personalization or when they want to deliver content to multiple channels. This doesn’t work well for the modern web environment where digital experiences frequently change and there are interactions across various digital touchpoints.
A headless CMS can fill the void of omnichannel delivery by removing the CMS’s front-end presentation layer and simply keeping the back-end content database. Connections can instead be made via APIs to different front-ends, giving developers the freedom to customize experiences to their liking.
This API-first approach that many headless CMSs utilize has allowed brands to create content once and then publish it anywhere. In this respect, the development of content and experiences with a headless CMS is agile, but being agile is about more than just posting content.
The headless CMS approach is perfect for managing content for multiple digital touchpoints. However, a pure headless CMS with no content authoring experience can sometimes place restrictions on marketers’ ability to make changes or perform iterations across multiple channels, especially when several people are involved in the content cycle.
These challenges can eventually lead to delays in content production, but speed is essential for enterprises in the future. Luckily, headless architecture provides a great starting point for a future-proof agile CMS that meets enterprise businesses’ multifaceted needs.
Storyblok is a headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform, one block at a time.
Agile CMS benefits: 3 reasons to go agile
An agile CMS can provide solutions to the issues that plague a traditional CMS and the limitations of a headless CMS. Here’s how an agile CMS can overcome these challenges:
Multichannel publishing becomes attainable
Content is no longer siloed or meant for only one channel. Businesses today need to deliver content to mobile devices, tablets, digital kiosks, smartwatches, and a host of other IoT devices. Customers are demanding omnichannel content and brands need a way to manage content for every use case.
A headless approach to content management enables this by connecting to different front-ends and allowing brands to access data using REST APIs or GraphQL. Storyblok’s headless architecture facilitates this and includes a visual editor that lets marketers preview changes and launch faster campaigns.
Content production and workflow enhancements
In larger enterprises, the content production stage can be either a source of prosperity or an area littered with bottlenecks. When publishing content, a headless CMS can make it difficult for users to edit fields, change content type names or create new structures that help streamline production.
Storyblok features nestable content blocks that make content management easy by creating components and enabling developers to reuse those content blocks in other places. The editing interface is also extendable with plugins that allow marketing teams to develop the most valuable content and customize it to their needs.
When it comes to content management, the year 2021 and beyond will require brands to focus on workflows and efficiency. Some companies have multiple personnel on the content team, but they have difficulties collaborating. The reason is that each person wants to add something new to the website or other channel, but without a workflow, collaboration is non-existent, and there’s no formal way to make changes quickly.
Content workflows in Storyblok enable you to define stages in the workflow and set up approvals based on your content lifecycle. This prevents unwanted changes from being published and accelerates the approval process for others. With the activity log, changes can also be tracked, and user roles and permissions can be established, to prevent accidents from derailing your content.
Technology remains adaptable through integrations
With an agile CMS, no all-in-one suite approach prevents you from incrementally improving your technology stack. Instead, with a best-of-breed approach, you can integrate the best technology seamlessly into your existing architecture with complete freedom.
Storyblok’s app-store also gives you the flexibility to add new features to the platform and extend your functionality.
Agility and adaptability are paramount for modern enterprises looking to have an omnichannel presence.
An agile CMS provides you with the tools you need to navigate the multichannel digital environment enterprises face today. Learn more about being adaptable in eCommerce and discover how to choose your next platform here. Or, take a look at the other features of our CMS here.
Read our comprehensive marketer's guide to content management, complete with a free evaluation guide!