Finance

Unzer’s transformation for the modern finance age

Headquarters: Berlin, Germany
Technology: Netlify, NuxtJS & Astro

Unzer provides payment and commerce solutions to European merchants. Formed from a merger of 13 companies, Unzer’s unique profile covers the entire payment flow. In their rebranding, Unzer knew they needed a headless CMS to ease their frustrations. It was essential to have a system that could help translate their brand story online. Storyblok helps Unzer to simplify its go-to-market strategy.

1 Hour: Custom Component Build
1.5 months: Website Build Time

Quote from Ann-Sophie Sadeghian, Junior Marketing Associate at Unzer

You can logically move inside Storyblok. As a user, the overall experience is very comfortable. You can go into the Visual Editor and see what your customers are seeing, and replicate across different pages and campaigns.

Ann-Sophie Sadeghian
Junior Marketing Associate at Unzer

Section titled Rebranding from PHP to headless Rebranding from PHP to headless

Unzer was going through a rebranding transition from its previous brand. Unzer used Typo3, which was based on PHP. They found it difficult to use and hard to manage as they had a lot of pages on their website. There was also a problem with usability, building frustrations across the team. Based on this, Unzer decided to switch to a headless CMS.

Section titled Making content editing a simple experience Making content editing a simple experience

In 2020, partner agency SinnerSchrader recommended Storyblok to Unzer to start the redesign. Today, the brand uses Storyblok for its main website and shop (with contact forms). The company was able to rebrand and build from the ground up, making Storyblok their CMS of choice because of the following:

Easy onboarding even for users with no CMS experience thanks to the Visual Editor’s simplicity and intuitive live preview
User-friendliness that allows non-technical users to create and publish content in a short amount of time
Reusable components that can be applied across different campaigns and pages
A unified library to streamline component block organization
Apps for SEO, tasks, and translatable slugs
Ability to host websites through Netlify, Nuxt, and Astro, with a production version (SSG website) and developer version (SPA app)

In the future, Unzer wants to use Storyblok for other websites they own, like Universum GmbH and Tillhub GmbH. They want to bring all their websites and products together in one place for easier management.