Unzer’s transformation for the modern finance age

• Headquarters: Berlin, Germany
• Technology: Netlify, NuxtJS & Astro

Unzer (opens in a new window) provides payment and commerce solutions to European merchants. Formed from a merger of 13 companies, Unzer’s unique profile covers the entire payment flow. In their rebranding, Unzer knew they needed a headless CMS to ease their frustrations. It was essential to have a system that could help translate their brand story online. Storyblok helps Unzer to simplify its go-to-market strategy.

Rebranding from PHP to headless

Unzer was going through a rebranding transition from its previous brand. Unzer used Typo3, which was based on PHP. They found it difficult to use and hard to manage as they had a lot of pages on their website. There was also a problem with usability, building frustrations across the team. Based on this, Unzer decided to switch to a headless CMS.

Making content editing a simple experience

In 2020, partner agency SinnerSchrader recommended Storyblok to Unzer to start the redesign. Today, the brand uses Storyblok for its main website and shop (with contact forms). The company was able to rebrand and build from the ground up, making Storyblok their CMS of choice because of the following:

• Easy onboarding even for users with no CMS experience thanks to the Visual Editor’s simplicity and intuitive live preview
• User-friendliness that allows non-technical users to create and publish content in a short amount of time
• Reusable components (opens in a new window) that can be applied across different campaigns and pages
• A unified library to streamline component block organization (opens in a new window)
• Apps for SEO, tasks, and translatable slugs
• Ability to host websites through Netlify, Nuxt, and Astro, with a production version (SSG website) and developer version (SPA app)

In the future, Unzer wants to use Storyblok for other websites they own, like Universum GmbH and Tillhub GmbH. They want to bring all their websites and products together in one place for easier management.