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Propel Logo Dentsu Creative Logo


Propel aims to set the new standard in both inboard and outboard electric propulsion, and believes success in the traditional boating world is driven by product- brand- and experience design. We conceived the brand, starting with its name, representing the clear ambition of the brand and its product: propel boating into the electric era. From there we designed a brand identity that steps away from any market convention, including a part of the product design. We created all existing touchpoints (including the website) and are currently crafting the complete branded customer experience for the years to come.

Next.js, react.js
Propel Screenshot

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