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KOX set out to move from a monolithic system to a modern headless stack, creating a more flexible and high-performing digital experience. At the center of the new setup is Storyblok, which acts as the content engine connecting technical B2B product data with a more emotional brand experience. With the visual editor, the marketing team can manage complex product stories and landing pages independently. By decoupling the frontend, KOX now has a high-performance shopping experience where non-transactional content can be orchestrated seamlessly through Storyblok.
