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Storyblok’s CMS helps TomTom reach its content destinations 50% faster

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TomTom migrated to Storyblok within 3 months and decreased content development costs by 30%

New York, NY — April 26, 2024 - Storyblok, the content management system (CMS) category leader, today announced that TomTom is using its CMS to streamline content operations by giving teams more control to create and manage content. Companies like Uber, Volkswagen Group, and Microsoft use TomTom's map and location technology across different products worldwide. 

TomTom’s previous CMSs had a difficult learning curve and made users depend on others for help and updates. The systems also didn’t support modern website frameworks and applications, which restricted the content experiences they could create.

Migrating to Storyblok enabled TomTom to use a flexible CMS that can take them to any content destination on the map. Everyone on the team can use the Visual Editor and collaborative workflows to easily create and manage content.

It only took TomTom three months to get up and running with Storyblok by migrating their newsroom. Since the launch, they experienced a 50% increase in content operations speed and a 30% decrease in content development costs.

TomTom's website made with Storyblok

Danielle van Zuijlen, Web Operations Manager at TomTom, said: “The Visual Editor is what has benefited us the most. We're quicker at building and releasing new components and pages. For example, for some page types, we needed around an hour to create a page before, but now, it takes us ten minutes.”

Based on the success of the switch to Storyblok, TomTom is also planning to migrate thousands of pages in many different languages from other parts of the website.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “An effective CMS enables anyone on the team to move content forward, no matter their technical skills. TomTom is experiencing the time and cost-saving benefits that come from using Storyblok to enable developers and marketers to have full control over their content journeys.”


About Storyblok

Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel.

Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.

Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalization, and optimized, omnichannel storytelling.

Leading brands such as Adidas, T-Mobile, Oatly, Paul Smith, and 200,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale.

See why Storyblok was named the #1 CMS by G2 at and follow Storyblok on LinkedIn and X.