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The State of Content Management 2022: How companies in Singapore are using their CMSs

Marketing Olena Teselko Olena Teselko
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Many businesses are searching for new technologies to help them in their digital transformation. Others have already adopted new approaches to improve the consumer experience. In any case, keeping the technology stack up-to-date is vital in today's fast-paced business environment.

As the software market evolves, including content management systems, it might be challenging to set up the technology stack. Therefore, we polled 301 specialists from various industries in the APAC region, including 101 people from Singapore, to find out how their companies use CMSs and release The State of Content Management APAC 2022 research. The report covers statistics on such topics: 

  • What are the most popular CMSs?

  • What are the most valuable features?

  • How do businesses use their CMSs? 

The following are the major findings from the report that will provide more context on the state of content management in the Singapore market and how it differs from other APAC-based countries.

The headless CMSs have already seized a considerable part of the Singapore market

Respondents answering if they use traditional or headless CMS

The division between using monolithic and headless CMSs in Singapore versus APAC in general.

With the majority of companies still using traditional (monolithic) content management systems (52%), the headless solutions managed to capture a considerable part of the market despite being a relatively new technology. Currently, 10% of respondents already use headless as their sole CMS, while 37% have added it to their technology mix alongside monolithic systems. Meanwhile, in other APAC countries, penetration of headless solutions is lower, with the same 10% using only headless and 24% mixing both types of CMS. In other words, Singapore's gradual transition from the monolithic CMSs is faster. 

However, as we discovered in our global research, the migration to headless architecture is relevant not only for the APAC region but is also actively increasing globally. According to the study, about 35% of companies worldwide have already gone headless.

Respondents' opinions regarding headless infrastructure

This is how respondents answered the question: What is your opinion of ‘headless’ CMS architecture?

Overall, the research found that among other APAC-based markets, Singapore proved to be more familiar with headless architecture, with only 8% of respondents saying they had never heard of it, compared to 18% across the region. 

Furthermore, 50% of the surveyed specialists stated that their companies are considering switching to a headless content management system, demonstrating the trend toward less use of monolithic solutions. Businesses are looking for CMSs that can provide greater flexibility, increased security, and the ability to create omnichannel experiences, and the headless method offers all of these benefits. Discover more benefits of headless architecture in a dedicated article.

Security, website speed, and ease of use for content creators are the most valuable features in the CMS

Answers about most crucial features for a CMS

Top 6 important CMS features according to the survey.

Most content management users prioritize security, with 72% naming it as one of the key aspects. At the same time, 83% of those polled expressed concern about the security of the systems they are currently using, implying that only 17% are entirely confident in the safety of their CMS. Likewise, one of our recent reports proved the importance of data protection and explained how companies achieve it. At the same time, headless solutions provide greater cybersecurity, making them more appealing to enterprise users.

Website speed is the next critical aspect of a CMS. Consumers today expect to receive all information quickly and are more likely to choose the resource that meets this expectation. Slow-loading websites are not only disliked by internet users, but they also rank lower on Google because of their poor performance. On the other hand, headless architecture helps to increase speed as it is not burdened by plugins and other "heavy" technologies.

The State of CMS in APAC

Learn how APAC-based companies are using content management systems.

Another feature that companies strive for is usability for content creators and other non-technical users. The main goal here is to give content teams the freedom to manage content without the need for external assistance from developers, who can instead focus on the technical side. As a result, businesses are more likely to pick a CMS with enhanced capabilities for content creators, such as a user-friendly content repository, workflow configuration, and content preview or visual editor

Want to find out more about the state of content management in APAC?

Companies are constantly looking for technologies that will help them improve performance. Download the State of Content Management 2022 APAC report to keep informed on content management trends and learn how to enhance content delivery for your business.



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