Achieving a cohesive online brand experience for Pode

Headquarters: Limburg, Netherlands
Technology stack: Next.js, Prolocation

Pode, a Dutch furniture designer and manufacturer, has been offering a variety of home furniture since 2008. Their goal is to make their customers' living spaces feel harmonious and synchronized. But, Pode's design philosophy is not limited to making home furniture. They also aim to let customers experience their brand and products on their website. Having their vision in mind, the company wanted to turn this idea into a digital form. They achieved this with iO, a team of experts who helped them with their digital changes.

By switching to Storyblok, iO was able to create Pode’s framework for the future. They could easily add plug-ins, improve website performance, and bring Pode's brand to life online. The platform redesign was a brilliant success, achieving a robust 92% score on the SEO ratio.

Section titled The challenge of translating Pode's vision into virtual reality The challenge of translating Pode's vision into virtual reality

For Pode, their perspective on design revolves around a lot more than designing home furniture. So, they faced the following challenges on their new digital platform creation journey:

• Translating the company's ideology into their online presence: Pode needed their website to show the brand, authenticity, and feel to online shoppers.
• Assuring the website's highest performance: The previous website, made with React, required downloading, building, and creating the code every time it was opened. This caused disruptions in the platform's speed and quality.
• Creating an immersive user experience: Pode aimed to provide online visitors with a showroom-like experience on their website.
• The need to implement reliable and future-proof technologies: The new tech stack had to be compatible with Pode's Content Management System (CMS) of choice.

Section titled Storyblok empowering Pode to take their clients on an immersive journey Storyblok empowering Pode to take their clients on an immersive journey

With the decision to use Storyblok as the headless CMS, it was clear that Pode could easily express their brand identity through a user-friendly and immersive digital platform. Storyblok turned out to be the perfect choice to achieve this goal for the following reasons:

• iO and Pode decided to implement Next.js, a framework developed based on React, with which they could build a fast and responsive website with excellent SEO findability - 92 Lighthouse score ratio.
• Storyblok's headless and API-first approach made it possible to add functional plug-ins easily, which extended the features of the company's new digital platform.
• With Storyblok, it was possible to develop the needed immersive and interactive user experience for Pode's customers by combining best-of-breed technology solutions. Due to Storyblok's headless structure, iO could really focus on the frontend, which was reinforced by Storyblok's SaaS properties.

Section titled An ideal match that boosts users' imagination An ideal match that boosts users' imagination

By combining Storyblok with Next.js, iO created a platform that fully met Pode's expectations and vision. Storyblok's headless structure, seamless integration, and powerful API made Pode's dream a reality. These features enabled it to build Pode's new online outstanding platform on the web. As a result, it allowed their customers to fully immerse into their brands' exciting digital experience.