How Panini frees its teams and reduces time to market with Storyblok
- Headquarters: Modena, Italy
- Technology Stack: Nuxt.js
Panini used to work with a traditional and limited PHP-based CMS, making their projects more complicated. Using Storyblok, Panini can manage many landing pages for their products and companies globally. Panini's team is able to reduce the time it takes to bring their products to market from days to just a few hours. This saved them not only time but also budget in the long run and made it easier for their team to work together. Panini now uses Storyblok for 7 main websites. This includes Calciatori Panini, Panini Adrenalyn, Panini Comics, Panini Digital, Panini Sports Academy, Panini Euro 2020, and their global Panini Group website, available in over 20 languages.
- Days to Hours To Market
- Saved time and cost
- Improved Collaboration
I will always struggle to find the one technology that fits all, and I think I found it with Storyblok.
Section titled Main Challenges Found Using a Traditional PHP CMS
Panini previously used a traditional PHP 'Kubernetes-based' CMS infrastructure. They realized over time that this workflow constrained them due to their requirements and website configuration. The CMS was unable to handle more complex projects and the increasing complexity of workflows. Panini's main challenges with their previous CMS included:
- Complications faced by developers: Entire frameworks had to be built before editors could make any changes
- Problems with workflow and content production: Annual updates for new product versions required substantial developer effort. This involved complete restyling and the addition of new features or modifications to the site.
- Difficulty in collaboration: Each new project had to start with an old code base, creating a heavy reliance on developers.
- A ‘Kubernetes-based’ infrastructure: Projects usually contained around three containers per instance. This made it complicated to manage over time.
Section titled Managing Multiple Global Projects with Storyblok
Panini saw significant improvements in overall optimization and faster performance after implementing Storyblok. This was because fewer complicated technologies were involved. Additionally, Storyblok provided Panini with a range of features to manage their global websites. Some of the benefits Panini found in Storyblok include:
- Duplicating content from existing projects to new website projects
- Team collaboration to work all in one place asynchronously
- Directing website visitors to the appropriate landing page, depending on where they come from, and managing content in one place. For example, one change for twenty versions of the website)
- A one-container infrastructure reduces the traffic and resources needed
Panini uses Storyblok to support the following sites in over 20 languages: Panini Group, Calciatori Panini, Panini Adrenalyn, Panini Comics, Panini Digital, and Panini Sports Academy.
We manage a lot of websites in different languages. Storyblok gives our content editors the power to work easily and move content efficiently.
Section titled Streamlining for Global Content Management
This is the biggest benefit: Storyblok separates the content from the presentation layer, which is a big advantage. You can work with two teams at the same time. Whenever you have anything ready, you can just glue them together, and you will be ready to go live.
Storyblok’s lean project structures help speed up their entire workflow and releases. With the shorter technology stack, there is no direct database involvement. This allows the team a hands-off database optimization approach without needing caching optimization.
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A screenshot of the Panini Group website
Section titled Cutting Down on Time to Market
Building a project used to take a few days, whereas now, it takes only half a day to clone git-repos and change some configurations to be ready. Non-technical teams are able to then work with it and publish. This makes it even easier for content editors to open a new project or clone a previous one for new pages and campaigns. Depending on the need, they can then insert the content when ready.
The biggest strength is that our content editor can start working way before we start and develop new things or design new websites.
Section titled Saving Time and Resources
Storyblok helped reduce budgetary strains as its infrastructure is hosted in the cloud. There was a decrease in resource-spend and no need for a database to be constantly monitored, updated, and optimized, which meant that developers could focus more on innovation. This also helped to reduce the time it took to complete projects and prevented workflow pile-ups. With a new workflow setup, other teams can work more efficiently and focus on creating quality content.
We can also test new features and designs in these staging environments. Once we are ready, we can deploy these new features and designs, and the content editor can use them immediately. This makes the workflow much faster.
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A screenshot of Calciatori Panini's website
