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Why teams prefer Storyblok to Contentful

We believe the best way to compare two products is to let the people who use them every day do the talking. So that's exactly what we did.

Smiling woman sitting at a desk with a blurred colleague in the background, surrounded by colorful office supplies and plants.

Storyblok is easier to use and performs better

Users found Storyblok simpler to set up, use, and manage. Reviewers also preferred doing business with Storyblok, praising its intuitive interface, flexible templates, and responsive support that make creating and updating content faster and easier.

  • Badge displaying "WINTER 2026" and "Leader Enterprise" with a red, orange, and yellow striped border, and G2 logo in the corner.
  • Badge
  • G2 badge for "Easiest To Use" in Enterprise for Winter 2026, featuring a yellow accent at the bottom.
  • Badge titled "High Performer Enterprise" from G2 for Winter 2026, featuring red, orange, and yellow ribbon accents.
  • Badge labeled "Winter 2026 EMEA Regional Leader Enterprise" with a G2 logo and pink border.
  • Badge labeled "Winter 2026, Easiest To Do Business With, Mid-Market," featuring the G2 logo.
Comparison chart of Storyblok and Contentful ratings, with Storyblok scoring higher in G2 user ratings and various categories like ease of use.

Ask the people, not the pitch deck

See how real customers compared Storyblok and Contentful based on user satisfaction. You can also visit G2 to look for more comparisons on oroduct features and see who comes out on top.

Storyblok (560+ Reviews)Contentful (320+ Reviews)
G2 2026 Software Awards#1 Headless CMS 👑Not listed 😬
Product Direction9.17.4
Enterprise Scalability8.68.3
Meets Requirements8.78.4
Ease of Use8.88.4
Ease of Setup8.48.2
Ease of Admin8.88.4
Quality of Support8.68.4
Has the product been a good partner in doing business?8.98.6

No smoke, no mirrors

Just genuinely better editing.

83% of users in an independent study described using Storyblok as joyful.

The Visual Editor lets teams sees exactly what visitors will see, in real time, before anything goes live. No guessing. No bouncing between tabs. No "can you just make this tiny change" tickets.

For developers: clean, component-based architecture with complete freedom. For editors: independence, speed and intuitive editing.

Both sides win.

Screenshot of a website editing interface showing a landing page with a smiling person in an orange sweater, text, and settings menu.
Total Cost of Ownership

The most expensive CMS is the one you have to undo.

The license fee is the easy part. The harder question: What does it cost when editors can't publish without a developer? When onboarding takes days? Or when every launch requires fixes?


  • Fast onboarding. No training saga.
    Editors are productive from day one. No exhausting onboardings, no certification required. Your team ships content, not support tickets.

  • Full composability
    Storyblok's composable architecture integrates natively with best-in-class personalization tools — you're not locked into one vendor's personalization product (and paying through the nose for it)

  • Governance and Control
    We're ISO 27001 and TISAX-certified and uphold strict international standards for information security and data protection.

  • Transparent pricing
    Do you prefer pricing tiers that scale faster than your traffic does? Neither do we. Our Premium and Elite plans are fully customizable to your organization's needs, so you only pay for what you actually use.

  • Velocity and market agility
    Storyblok is optimized for peak performance and built for velocity so you can respond to market opportunities in real time.

  • Scale without complexity
    Composable content blocks replace rigid templates, so your content model grows with your product and brand.

The ceiling is higher than you've been told.

Check out what our customers who moved away from Contentful have to say, and find out what they've built since.

Spendesk

Spendesk moved from Contentful to Storyblok to get more control and independence in editing content. This helped them create better customer experiences and branding across multiple languages on the website.

80% faster Page Creation Timeover 1000 Pages migrated in 90 days
  • tomtom
  • oatly
  • happy-socks
  • netflix-logo
  • marcopolo-logo
  • disney-wordmark
  • stronger
  • Black Adidas logo with stylized three-stripe mountain design above the brand name.
  • octopus-energy-logo
  • hbs-edu

The feeling is mutual

Three of the industry's most impartial voices, one common conclusion:

The only Customer Choice CMS

Storyblok is the only vendor recognized as Customers’ Choice in the 2023 Gartner Voice of the Customer Report.

The highest ROI with 582%

Discover the driving force behind Storyblok’s massive 582% ROI in our Total Economic Impact report conducted by Forrester Consulting.

The G2 leader in Headless CMS

G2 awards Storyblok over 30 badges as the #1 Enterprise Headless CMS.

Smiling person with two connected icons and the word "Migrating" below, surrounded by abstract shapes and clouds.

Your step-by-step guide to migrating successfully

This in-depth guide walks you through every stage of the migration process, from initial scoping and content modeling, all the way through validation, post-launch as well as SEO and AI search optimization.

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  • Storyblok enabled us to achieve a multi-million-pound annual saving, streamlining and centralizing multiple platforms and use cases into one.
    Jim Drury

    Jim Drury, Head of Frontend Technologies at Virgin Media O2

  • Technology that brings cross-functional teams together — instead of forcing constant handoffs — is what enables brands to create experiences that build real trust. Storyblok does exactly that by aligning brand, UX, and development from the start, making collaboration natural and efficient. If you make my life easier and help me sleep at night, I’ll stick with you.
    Melissa Howe

    Melissa Howe, Senior Manager Digital Product at Marvin

  • Storyblok gives our developers the freedom to choose the best tools to build things the right way. At the same time, the visual editor is easy to work with so our marketers have the freedom to be creative.
    Marcus Holmqvist

    Marcus Holmqvist, Digital Project Manager at Oatly

Ready to start? Joy awaits.

Find out yourself why Storyblok is rated the #1 Headless CMS.

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