Finance How Yoco rebranded to become South Africa’s biggest payment solution provider using Storyblok

• Headquarters: Cape Town, South Africa
• Technology Stack: Gatsby.js, Netlify

As South Africa’s biggest payment solutions provider for small businesses, Yoco needed a secure and easy-to-use solution that could match its growth. The main goal was to enable their developers, and marketers increased independence while working. Previously on Wix and WordPress, Yoco moved to Storyblok to streamline its content efforts at the touch of a button.

Key Requirements 

Yoco’s setup pre-2019 relied on a bespoke website entirely built with Gatsby and purely native pages. With Yoco’s fast-growing expansion into new clientele and audiences, they needed a CMS that could withstand their needs and demands. Such requirements included: 

• Allowing their developers to be able to use their tech stack rather than having to learn a completely new one
• Enabling their marketing and design teams to fully use and immerse themselves in Yoco’s content and complete creative control without requiring a developer’s help. 

Solutions

Storyblok helped facilitate Yoco’s rebranding process. Apart from this, Storyblok also helped:

• Streamline the flexibility and ease of use from a non-technical standpoint for Yoco’s Growth Marketing, being mainly non-technical.
• Marketers to easily make changes whenever and wherever they want with the Visual Editor with drag-and-drop functionality
• Integrate a best-of-breed approach with all kinds of third-party platforms such as tracking, analytics, or A/B testing

As the biggest payment solutions provider for small businesses in South Africa, Yoco will soon expand into new markets and countries across the continent. This made it vital for the brand to have a future-proof setup that could grow with them as they scaled. With banks making it hard for small business owners to get their hands on an easy-to-use payment solution, Yoco helps them navigate that space. 

Through Yoco’s search, they conducted POCs (Proof of Concepts) with various CMS solutions before settling with Storyblok as their CMS of choice. Within Yoco’s onboarding and implementation process, they collaborated with a tech agency that helped them design and build their website combined with Yoco’s product, growth marketing, design, and engineering teams. Storyblok facilitated a website that met the commercial and technical requirements for a market leader in South African fintech.

Rebranding and rebuilding a future-proof site

In October 2019, there was a need to make changes and updates to the site’s content, copy, and price changes over Black Friday. At this time, the company was working on a total brand refresh behind the scenes. In May 2020, Yoco’s rebranded website used Storyblok to showcase the company’s new look, where the main website landing page and overall branding propelled Yoco further into the South African market. 

Yoco wanted to resonate with its audience, making them feel represented and have a tailored product. With the ease of use and flexibility of Storyblok, the marketing team at Yoco was able to easily A/B test (with VWO), prototype, reuse content and be agile around the intersection of aesthetics and performance. 

Storyblok propelled Yoco’s optimization and rebranding. For each test and trial the team conducted, they could easily translate data into content experiences within Storyblok for their audiences. This was hand-in-hand with continuously optimizing their site for the South African market and new sights into the future.