SaaS Company Lumion
Lumion, a 3D rendering software primarily used by architects has been on the market since 1998. The brand has a strong following and a respected product, but rolling out a major product update urged a brand refresh. Creative agency Dentsu Creative Amsterdam was selected to update the brand’s positioning, visual identity and to reimagine the brand’s website. The new identity is today live and ready to be experienced firsthand at Lumion’s website where one can also interact and play around with some of the tools.
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