Lumion’s 4x faster platform: From WordPress to Storyblok

• Headquarters: Sassenheim, the Netherlands
• Technology Stack: React.js, 2CheckOut, Azure

Lumion (opens in a new window) is a top 3D rendering software for architects and designers. It offers a fast, fun, and intuitive way to visualize projects in immersive environments. Their solutions allow architects to transform designs into stunning reflections of reality. Over the past year, Lumion moved to a subscription model, delivering more frequent software innovations to the market. To mark this shift in product strategy, the company launched a refreshed brand identity and new design language.

To bring all this to the world, they needed a single solution to create a unified brand experience. At the same time, Lumion wanted to give their teams more flexibility to create content faster. Lumion achieved this dream with help from Dentsu Creative (opens in a new window). They helped Lumion move from WordPress to Storyblok. This step modernized Lumion's brand platform, making it future-proof and 4x faster. As a result, their monthly traffic and conversions increased by 40%.

Challenge accepted: Moving away from a traditional CMS

Lumion realized that to reach their goal, they needed a more flexible solution than WordPress.

• Limited capabilities to scale and adapt user interface (UI): The team wanted to convey their new brand identity. Additionally, they wanted to translate that into consistent UI and user experience (UX) design patterns.
• Too much complexity in managing content updates: The marketing team needed more autonomy to create, publish, and optimize content.
• The steep learning curve for new users and non-technical team members: Lumion wanted an easier way for team members to collaborate on content management.
• Lengthy development times to create landing pages: The team needed a solution that could support their content performance. They also wanted to add new features and improve the UX and conversion rates.
• Complexity in managing many geo-location rules: Lumion, a brand with global outreach, wanted to customize the UX by location.

How Storyblok helped modernize Lumion's content and design strategy

Lumion had a clear idea of how they wanted their platform to look and function. Yet, they needed innovative and modern tools to achieve their dream. So, they decided to move away from Wordpress' traditional structure and implemented Storyblok. This move helped them connect all the dots of their new business model:

• Lumion's marketers could manage content independently using Storyblok's easy interface (opens in a new window). This enabled more people to contribute to the project. With the Visual Editor, (opens in a new window) they could manage content assets while optimizing the website experience.
• The company used Storyblok's Content Blocks (opens in a new window) and templates to create landing pages easily. The website consists of 33 flexible components that use atomic design principles.
• To boost Lumion's eCommerce experience, Dentsu redesigned the already connected 2CheckOut (opens in a new window). The solution seamlessly redirects customers to external checkout.
• Storyblok's easy-to-use content management system helped Lumion publish content faster. This change improved their internal processes.
• With Storyblok, Lumion can host high-resolution graphics and animations, maintaining their fluidity. The team could improve the content experience by making it more immersive without compromising website speed. The result was a 4x faster website.
• Storyblok helped improve Lumion's user engagement and product discovery. The team found a better way to improve user experience. As a result, they saw a significant increase in monthly traffic (40%) and conversion events (41%). Also, the platform achieved an outstanding score of 100% SEO ratio.
  

Unleashing the potential of Lumion’s expansion

Today, users from all over the world use Lumion. As the company continues to grow its customer base, the team relies on Storyblok as the central hub for their digital platform. Lumion plans to expand the new website's reach by adding more localization features. Through this, they want to shift to a multilingual experience for their community.