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Storyblok Spearheading Sustainability

Partners Ana Ilievska Tarek El Deeb Ana Ilievska & Tarek El Deeb
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The internet is growing at an insanely exponential rate - according to the UN, a new website is launched every 4 seconds. Or in other words, the WWW segment of the internet is growing at 3,000% per year. While you wrap your head around how ridiculous those numbers are, consider this: How many of those websites are built to be sustainable, with low carbon emissions? How many of these new websites constantly sprouting across the internet have been built with sustainable energy in mind?

The Internet & Carbon Emissions: A Backstory

While the internet is an intangible entity, its carbon footprint is massive. With an estimated 4.6 billion users, the internet accounts for roughly 4% of the world’s yearly carbon emissions, which is more than the entire airline industry of close to 3%. These figures are expected to double by 2025.

How does this work exactly? Well, there are two key factors in how much energy the internet uses. Firstly, it is the manufacturing and shipping of the tech needed to sustain the internet, such as computers, servers, and smartphones. Then there’s the powering and cooling of these devices through various energy methods, whether it be coal, natural gas, nuclear, or renewable.

Think of it this way, the internet consumes about 416.2TWh (terawatt-hour) of electricity per year. That’s more than the entire United Kingdom. The average website produces about 1.76 grams of CO2 per page view. Meaning a page with roughly 10,000 monthly views generates 211kg CO2 per year.

Compound that with the fact that every website you visit, every server you access, and every email you send has an invisible carbon price. (And yes, attachments in your emails increase this carbon price.)

Storyblok editing capabilities

Storyblok’s Sustainability

When we first heard about the crazy carbon emissions and the internet, we had to do a little bit of a deep dive into ourselves and find out what Stoyblok’s carbon footprint looks like. We were over the moon with the results we found about our website *

  • Only 0.21g of CO2 is produced every time someone visits (Average 1.76g)

  • Over a year, with roughly 10,000 monthly page views, produces 25.07kg of CO2.

  • emits the same amount of carbon per month that 2 trees absorb in a year.

  • consumes 58kWh (kilowatt-hour) of energy per year - enough electricity to drive an electric car 373 kilometers.

  • is running on sustainable energy. (We knew that one though!)

  • is cleaner than 85% of all the web pages tested.

Sustainability through a headless CMS like Storyblok

While all this is great for Storyblok and we’re really proud of these numbers, what do they mean for you, or partners, clients, freelancers, project owners, etc? It actually means a great deal. You see, when you create a web design using a headless CMS like Storyblok versus a monolithic one, you are taking a very important step in creating a sustainable web design. Interestingly enough, designing a sustainable website (simple or large) or digital product will create business value and reduce your business costs, in addition to all the benefits for climate change. Therefore, choosing a headless CMS for your web design will significantly impact the size of your website and page speed in a positive way. It will improve your site performance which can help your business reduce energy consumption, hence, reducing your carbon footprint.

When it comes to headless CMS, Storyblok is paving the way for a cleaner, environmentally-friendly internet, and that is a guarantee to everyone we work with. However, there are many more elements that come into play when designing a website. Therefore, we are suggesting a few small steps that project managers can look into as well to help reduce the carbon footprint they create such as:

  • Choosing a green web host: The most important and the first step towards building a sustainable website is to choose a green host that has servers powered by renewable energy and adheres to environmentally-conscious practices.

  • Writing clean code: It’s always best to keep code clean and simple, avoid any duplication and write efficient queries. The code behind the scenes should be a well-oiled, lean machine.

  • Improving your SEO: When you optimize a website for search engine rankings, you’re helping people find what they’re looking for quickly and easily. When SEO is successful, it results in people spending less time browsing the web looking for information and visiting fewer pages that don’t meet their needs.

  • User Experience: A good user experience makes using the web easier and more enjoyable for everyone, and once again reduces the amount of energy wasted navigating to pages that don’t serve the correct purpose.

Safety with Storyblok

Here at Storyblok, we put a lot of value, time, and effort into working on a service we believe in. A service that is renewable, sustainable, safe, and as much as possible, future-proof. None of that would be true if we weren’t trying to reduce our carbon footprint. At the end of the day, we are a part of the internet as much as it is a part of us, but we all need to make a collective effort as we move into the future to improve our sustainability and reduce our global carbon footprint, and that’s what you’ll be doing with Storyblok.

*Data based on Website Carbon Calculator: This website carbon calculator has been created by Wholegrain Digital to help inspire and educate people to create a zero-carbon internet. It is hosted using renewable energy.

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