Storyblok Spearheading Sustainability

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    The internet is growing at an insanely exponential rate - according to the UN, a new website is launched every 4 seconds. Or in other words, the WWW segment of the internet is growing at 3,000% per year. While you wrap your head around how ridiculous those numbers are, consider this: How many of those websites are built to be sustainable, with low carbon emissions? How many of these new websites constantly sprouting across the internet have been built with sustainable energy in mind?

    The Internet & Carbon Emissions: A Backstory

    While the internet is an intangible entity, its carbon footprint is massive. With an estimated 4 billion users, the internet accounts for roughly 3.7% of the world’s yearly carbon emissions, the same as the entire airline industry, with these figures expecting to double by 2025.

    How does this work exactly? Well there are two key factors in how much energy the internet uses. Firstly is manufacturing and shipping of the tech needed to sustain the internet, such as computers, servers, and smartphones. Then there’s the powering and cooling of these devices through various energy methods, whether it be coal, natural gas, nuclear, or renewable.

    Think of it this way, the internet consumes about 416.2TWh (terawatt-hour) of electricity per year. That’s more than the entire United Kingdom. The average website produces about 1.76 grams of CO2 per page view. Meaning a page with roughly 10,000 monthly views generates 211kg CO2 per year.

    Compound that with the fact that every website you visit, every server you access, and every email you send has an invisible carbon price. (And yes, attachments in your emails increase this carbon price.)

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    Storyblok’s Sustainability

    When we first heard about the crazy carbon emissions and the internet, we had to do a little bit of a deep dive into ourselves and find out what Stoyblok’s carbon footprint looks like, and we were over the moon with the results we found:

    • Only 0.15g of CO2 is produced every time someone visits Storyblok.com (Average 1.76g)

    • Over a year, with roughly 10,000 monthly page views, Storyblok.com produces 18.12kg of CO2 (Average 211kg)

    • Storyblok.com emits the same amount of carbon that 1 tree absorbs in a year.

    • Storyblok.com consumes 42kWh (kilowatt-hour) of energy per year - enough electricity to drive an electric car 269 kilometers.

    • Storyblok.com was built with sustainable energy. (We knew that one though!)

    • Storyblok.com is cleaner than 88% of all the webpages tested.

    Sustainability through Storyblok

    While all this is great for Storyblok, and we’re really proud of these numbers, what do they mean for you, or partners, clients, freelancers, project owners, etc? It actually means a great deal.

    What it means for you is that any project you create with us is going to be created with the same sustainability and carbon emission reduction that we put into Storyblok. Dare I say that our competitors haven’t been using the same approach.

    When it comes to headless CMS, Storyblok is paving the way for a cleaner, environmentally-friendly internet, and that is a guarantee to everyone we work with. There are a lot of small steps that project managers can look into as well to help reduce the carbon footprint they create such as:

    • Improving your SEO: When you optimize a website for search engine rankings, you’re helping people find what they’re looking for quickly and easily. When SEO is successful, it results in people spending less time browsing the web looking for information, and visiting less pages that don’t meet their needs.

    • User Experience: A good user experience makes using the web easier and more enjoyable for everyone, and once again reduces the amount of energy wasted navigating to pages that don’t serve the correct purpose.

    • Write clean code: It’s always best to keep code clean and simple, avoid any duplication and write efficient queries. The code behind the scenes should be a well oiled, lean machine.

    Safety with Storyblok

    Here at Storyblok, we put a lot of value, time, and effort into working on a service we believe in. A service that is renewable, sustainable, safe, and as much as possible, future-proof. None of that would be true if we weren’t trying to reduce our carbon footprint. At the end of the day, we are a part of the internet as much as it is a part of us, but we all need to make a collective effort as we move into the future to improve our sustainability and reduce our global carbon footprint, and that’s what you’ll be doing with Storyblok.