VWO

The VWO app connects a Storyblok space to VWO, so you can serve different content variants to different visitors and review the results in VWO analytics.

Features

• Run A/B tests on Storyblok content.
• Map content variants to VWO feature flags and variations.
• Serve personalized content to segments of your audience.
• Review experiment results in VWO analytics.

Setup

1. In the VWO dashboard, open Configurations → Integrations, enable the Storyblok integration, and copy the generated access token.
2. In Storyblok, open Apps → Personalization → VWO and install the app.
3. Create an A/B test with its variations in the VWO dashboard.
4. In the Storyblok Block Library, create a block named experimentation-vwo with a variations field of type Blocks.
5. For each block that takes part in an experiment, add a field of type Plugin and set its custom type to sb-vwo.
6. Add the experimentation-vwo block to a story, then map its nested blocks to the VWO feature flags and variation names.

Enter the access token the first time you use the plugin field.

Further resources

Tutorial: run A/B tests with Storyblok and VWO

VWO demo repository

VWO in the app directory