The JoyConf Experience

Where developers, marketers, and digital innovators unite to build content systems that don't just work — they thrive.

Two days of collaboration, innovation, and joy.

2 photos from 2025 Joyconf event. Both showcasing speakers during talks at the event.
40+Sessions across 2 tracks
40+Live expert speakers
650+Attendees & peers
2 daysOf learning & connection

The dev experience

JoyConf isn't just another tech conference. It's where the best developers and marketers in the content space come together to share knowledge, build relationships, and push the boundaries of what's possible with modern content systems.

  • Sessions

    A curated mix of deep dives and panels on the decisions that actually matter in scale, pipelines, and infra — with room for two-hour Q&A, not headlines.

  • Workshops

    Bring your actual stack. These aren't demos with polished input — they're working sessions where you leave with a working repo.

  • Community

    Meet the engineers who wrote the Stack Overflow answers you've leaned on for years. The Discord thread that unblocked your deploy. They're in this room.

  • Music

    By day means. By night sounds. A curated DJ set on the bank of the Rhine that keeps everyone talking until they realise they've been standing for three hours and don't mind. Where livestream.

  • After hours

    The conversations that start on stages, finished with a drink or two. Open for the duration, easy for the late risers that haven't made the agenda.

Ready to be part of the action?

Last year’s dev sessions

edoardo-frictionless
  • Name
    Edoardo Dusi
    Job
    Job Title
    Senior Developer Relations Engineer
    Company Name
    Storyblok
A woman speaks into a microphone at a presentation titled "Don't P...". A slide with a headshot and text is partially visible.
  • Name
    Michele Bitinis
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild
A person with long hair, wearing a dark sweater and jeans, stands on stage speaking in front of a large screen with partial text visible.
  • Name
    Stefan Baumgartner
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev
Session time
-
Session date

Frictionless Frontend: Mastering Next.js, Storyblok, and Netlify for the Modern Web

Session room
Innovation Center
Session track
Devs
  • Name
    Edoardo Dusi
    Job
    Job Title
    Senior Developer Relations Engineer
    Company Name
    Storyblok

In the world of headless architecture, the dream is a seamless workflow from the content editor to the live production site. But reality often involves wrestling with deployment configurations, security vulnerabilities, and a frustrating preview experience. This talk bridges that gap. Join us for a deep dive into building and deploying a production-grade Next.js application with Storyblok's Visual Editor, hosted on Netlify. We'll go beyond the basics to uncover the critical patterns for success.

Session time
-
Session date

Don’t Panic: A Guide to Building a Resilient Web Infrastructure (And Surviving the Migration)

Session room
Black Loft
Session track
Devs
  • Name
    Michele Bitinis
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild

This talk shares how Michele's team faced a brittle web infrastructure that blocked go-to-market progress and demanded constant manual fixes. Learn how she was able to secure leadership alignment to rebuild Guild.com's web infrastructure from the ground up and how a strategic tech-stack resiliency assessment paved the way for a scalable future.

Walk away with that very checklist, a summary of hard-won lessons on building a best-in-class Web tech stack, and practical tips for leading complex migrations without losing your mind or your team's momentum.

Session time
-
Session date

Hype, Software, and the Hero's Journey

Session room
Main Loft
Session track
All
  • Name
    Stefan Baumgartner
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev

When do we perceive software as joyful? What characteristics do frameworks, libraries, and software products possess that bring a smile to users' faces? And how can these characteristics help us with interface design?

We get an answer — surprisingly — from narratology! In Star Wars, The Lord of the Rings, Harry Potter, and even Bluey! The Monomyth, or Hero's Journey, provides a template for structuring stories. And our own story is not far from it. How? You'll find out in this presentation.

The marketer’s experience

AI is changing everything in content — and marketers are being asked to lead without a clear runway.

JoyConf 2026 brings together global marketing and content leaders to write the next chapter, together — with sessions, workshops, and a community built for you.

  • Gain the tools

    Agentic content management, headless architecture, and the power of composability for marketing performance today. We cover it all and more.

  • Create once, perform everywhere

    Move at the speed of ideas. Create, adapt, and scale content without bottlenecks — across teams, channels, and platforms.

  • Master Content Confidence

    Content Confidence is your ability to ensure every piece of brand content performs in a world driven by AI search — and at JoyConf, you'll leave with exactly that.

  • Learn from teams in the AI arena

    Proven strategies, lessons learned, and practical insights from global, high-performing teams with skin in the game.

  • Close out day one in style

    When the sessions wrap on day one, the night is just getting started. Join us for a live band, plenty of networking, and a sponsored wine station by our Platinum Extra partner, Synaigy.

Ready to be part of the action?

Last year’s marketer sessions

Dom_keynote
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
6
  • Name
    Flavilla Fongang
    Job
    Job Title
    CEO Serial Entrepreneur
    Company Name
    3 Colours Rule, Black Rise
arthur-ai-search
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok
Session time
-
Session date

Turning Content into Connection

Session room
Vision Hall
Session track
All
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.


Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

Session time
-
Session date

The Co-Created Brand

Session room
Vision Hall
Session track
Marketers
  • Name
    Flavilla Fongang
    Job
    Job Title
    CEO Serial Entrepreneur
    Company Name
    3 Colours Rule, Black Rise

The future of brand will not be built for people, but with them. AI enables brands to open the door to co-creation where employees, customers, and technology collaborate to shape identity and value together.

What you'll learn:

  • How co-creation transforms brand from a one-way narrative into a living ecosystem
  • Ways to harness AI to empower participation without losing authenticity
  • Methods to drive loyalty, belonging, and growth by giving people a stake in the brand’s success
Session time
-
Session date

AI Search is Here: What It Means for Marketers, SEO, and Content

Session room
Creator Club
Session track
Marketers
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions such as:

  • Is SEO dead — or just evolving?
  • Is it really possible to optimize for large language models (LLMs)?
  • What role does your website play when answers are generated, not linked?

When & where

Aerial view of Mainz city with a river, trees, buildings, and a large cruise ships navigating the water, set under a clear blue sky.
At Rheingoldhalle, Mainz
Aerial view of Mainz city with a river, trees, buildings, and a large cruise ship navigating the water, set under a clear blue sky.
At Rheingoldhalle, Mainz

A world-class riverside venue, with incredible views, great atmosphere, and superfast wi-fi connection.

Why Mainz?

Mainz invented the printing press. But content infrastructure has come a long way since then. We're building what comes next — and we thought this was the right city to shape it in, at the crossroads of Europe, where innovators and ideas converge from around the world.

Only 25 minutes from Frankfurt Airport, with easy connections from across Europe and beyond. And yes, it's Germany's wine capital. That part matters too.

Stay at Hilton Mainz, right next to the venue, with rates reserved for JoyConf attendees. Exclusive attendee discount available after registration approval, more details on our agenda and venue page.

Don’t take our word for it

Here's what attendees had to say last year

“There’s so much innovation in our space right now — it’s electric. Everyone coming to JoyConf can feel how content is changing. Storyblok is leading that conversation.”


Chad Solomonson, RDA , CCO

Convince your boss

  1. You'll come back with 
a plan, not just notes.

    The sessions, workshops, and peer conversations at JoyConf are structured around the decisions marketers are actually making right now — on AI, content operations, pipeline, and brand. You won't need to translate insights into actions. The work happens at the event.

  2. Our community 
is your ROI.

    The marketers in the room are in the same arena as you. Learn from the conversations over lunch as much as the live sessions. One connection — a peer who's already solved the problem you're stuck on — can change the shape of your next quarter. Don't miss out.

  3. Your competitors 
will be there.

    JoyConf brings together the marketing and content community from across Europe and beyond. Staying current isn't just about the sessions — it's about being in the room where the industry's next moves are being shaped.

  4. Two days out, months of measurable impact in.

    The investment is two days out of the office. The return is a clearer strategy, a stronger network, and the confidence to lead your team through what's next in content. Take home Content Confidence.

Time to loop in your boss? 
Say no more. Here's the email.

Want to be in on the action?

You've seen what JoyConf is about. Now it's time to be in the room. 


Save your spot while you can. We'll see you in October!


Still got some questions? Take a look at our FAQs page.

Content Confidence is powerful.
Joyful Confidence is unstoppable.

We believe content isn’t just what you publish—it’s how you show up. It’s how brands connect with people. How developers connect with creators. How teams connect across tools and silos.

This theme is our north star: building not just better content, but better relationships—through better experiences, smarter architecture, and a whole lot of joy.